Products and services are wide ranging and depending on your marketing strategies, the level of sales and purchases vary significantly from one business to another. What sells a business is its brand and this calls for new business to aggressively market their names and products or services so that their brands are at par with those of business that have established strong brand names and acquired loyal clientele base. Have you ever wondered why big businesses stay in the market without going irrelevant? And, have you ever bothered to ask why two or more business for example those dealing in clothes witness different levels of sales with even some experiencing difficulty in witnessing loyal clients? Well, these are questions that when carefully defined come down to a marketing technique called brand activation. This therefore brings us to the gist of this article, which understands how brand activation works. This way, you will be able to sharpen not only your marketing skills but also start you service or product business on a competitive edge.
Brand activation works in two different distinct but all effective ways with the main aim usually being to keep the business relevant, make more sales, retain existing clients and win new ones. These variations of brand activation include above the line brand activation and below the line brand activation. Understanding how the two types of brand activation work will be a game changer in the way you do your business.
To begin with, above the line brand activation involves the use of mainstream media to market your business, its products or services. This is essentially an advertising campaign, which is a function of marketing. You must have probably heard about a business being advertised over the radio or the same being done on television where the products are being showcased real-time for millions of viewers to see and decide whether they need to buy them or not. This type of brand activation has no direct interaction with clients, its main aim is to continuously remind clients of the products, and services a company produces or a business sells. The benefits of such products are enlisted in what is called a selling proposition, which constitutes the gist of the advert being aired on Television or over the radio. The selling proposition is that part of the advert, which seeks to tell clients what they stand to benefit should they use the advertised product or service.
Below the line brand activation in Dubai or in any other part of the world is where we have road shows, exhibitions and conferences where clients get to interact one on one with company representatives and the products. Below the line brand activation, enable buyers to test the products and services that a company offers either after which they decide to buy or move to different products, which they feel, are better.
Brand activation works in two different distinct but all effective ways with the main aim usually being to keep the business relevant, make more sales, retain existing clients and win new ones. These variations of brand activation include above the line brand activation and below the line brand activation. Understanding how the two types of brand activation work will be a game changer in the way you do your business.
To begin with, above the line brand activation involves the use of mainstream media to market your business, its products or services. This is essentially an advertising campaign, which is a function of marketing. You must have probably heard about a business being advertised over the radio or the same being done on television where the products are being showcased real-time for millions of viewers to see and decide whether they need to buy them or not. This type of brand activation has no direct interaction with clients, its main aim is to continuously remind clients of the products, and services a company produces or a business sells. The benefits of such products are enlisted in what is called a selling proposition, which constitutes the gist of the advert being aired on Television or over the radio. The selling proposition is that part of the advert, which seeks to tell clients what they stand to benefit should they use the advertised product or service.
Below the line brand activation in Dubai or in any other part of the world is where we have road shows, exhibitions and conferences where clients get to interact one on one with company representatives and the products. Below the line brand activation, enable buyers to test the products and services that a company offers either after which they decide to buy or move to different products, which they feel, are better.